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📜 Privacy Policy

1. Introduction

1.1. Best.me Meals Inc. ("Company", "we", "us", or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and otherwise process personal information when you visit our websites, use our mobile applications, purchase our Products, enroll in a Subscription, interact with our services, communicate with us, or otherwise engage with us.

1.2. This Privacy Policy applies to personal information collected through our websites, mobile applications, online stores, checkout pages, subscription programs, quizzes, customer-support channels, marketing communications, social-media interactions, and other products, services, and digital properties operated by or on behalf of the Company (collectively, the "Services").

1.3. By accessing or using the Services, creating an account, placing an Order, enrolling in a Subscription, completing a quiz, or otherwise providing personal information to us, you acknowledge that your personal information will be processed as described in this Privacy Policy. This Privacy Policy should be read together with the Company's Terms and Conditions and any other policies or notices that may apply to the Services.

1.4. Certain Services may be governed by additional privacy notices, disclosures, or terms that supplement this Privacy Policy. In the event of a conflict between such supplemental terms and this Privacy Policy, the supplemental terms will govern with respect to the applicable Service.

1.5. This Privacy Policy does not apply to third-party websites, applications, services, marketplaces, payment providers, social-media platforms, advertising partners, or other third parties, even where the Services contain links to such third-party properties. We encourage you to review the privacy policies of those third parties before providing any personal information.

1.6. We may update this Privacy Policy from time to time. Any changes will become effective when the updated Privacy Policy is posted. Where required by applicable law, we will provide notice of material changes through the Services, by email, or through other appropriate means.

1.7. Best.me Meals Inc., located at 6 Eliza St, Beacon, NY 12508, USA, is responsible for the collection, use, disclosure, and processing of personal information described in this Privacy Policy unless otherwise stated.

1.8. Contact Us. If you have questions about this Privacy Policy or our privacy practices, you may contact us at:

Best.me Meals Inc.

6 Eliza St, Beacon, NY 12508, USA

1.9. We are committed to making this Privacy Policy accessible to all individuals. If you require this Privacy Policy in an alternative format or need assistance understanding any part of it, please contact us using the contact information provided below.

2. Information we collect

2.1. Information you provide to us

We collect personal information that you voluntarily provide when you create an account, place an Order, enroll in a Subscription, complete a quiz, contact customer support, participate in promotions, subscribe to marketing communications, submit reviews or feedback, or otherwise interact with the Services. This information may include your name, email address, telephone number, billing address, shipping address, account credentials, payment-related information, Subscription preferences, marketing preferences, customer-service communications, and other information you choose to provide to us.

2.2. Nutrition, dietary, and health-related information

Depending on the Services you use, we may collect information relating to your nutrition, dietary preferences, weight-management goals, allergies, intolerances, lifestyle, appetite, and other characteristics relevant to providing personalized recommendations and Services. This may include information about your age, weight, height, dietary preferences, food allergies, food intolerances, weight-loss goals, eating habits, quiz responses, and other information voluntarily provided by you. Certain information collected under this Section may constitute sensitive personal information or health-related information under applicable law.

2.3. Order, Subscription, and transaction information

When you purchase Products or enroll in a Subscription, we collect information relating to your transactions and relationship with us. This may include information regarding Products purchased, Order history, Subscription details, renewal dates, billing and payment records, delivery information, fulfillment history, refund requests, replacement requests, reshipments, satisfaction guarantee claims, and other records relating to your purchases and use of our Services.

2.4. Information collected automatically

When you visit or use the Services, we and our service providers may automatically collect certain technical and usage information. This may include your IP address, device identifiers, browser type, operating system, language preferences, access times, pages viewed, links clicked, referring URLs, website and app interactions, and information collected through cookies, pixels, SDKs, analytics tools, advertising technologies, and similar tracking technologies.

2.5. Information we receive from third parties

We may receive personal information about you from third parties, including payment processors, shipping and fulfillment providers, advertising and marketing partners, analytics providers, social-media platforms, Marketplace providers, referral partners, and other service providers that support the operation of our business.

2.6. Aggregated and de-identified information

We may create, use, disclose, and retain aggregated, anonymized, de-identified, or statistical information that does not reasonably identify any individual. Such information may be used for analytics, research, business operations, product development, marketing, and other lawful purposes.

2.7. If you provide us with personal information relating to another individual, you represent and warrant that you are authorized to provide such information and that the individual has been informed of, and where required has consented to, the collection, use, and disclosure of their personal information as described in this Privacy Policy.

2.8. Customers are responsible for ensuring that the personal information they provide is accurate, complete, and up to date and for notifying us of any relevant changes.

3. How we use personal information

We use personal information for the purposes described in this Privacy Policy and as otherwise permitted or required by applicable law.

3.1. To provide our Products, Subscriptions, and Services

We use personal information to create and manage customer accounts, process Orders, administer Subscriptions, process payments, fulfill purchases, arrange deliveries, provide customer support, communicate with Customers regarding their Orders and Subscriptions, and otherwise provide the Services requested by Customers. We may also use personal information to communicate with Customers regarding incomplete purchases, abandoned carts, partially completed Orders, or other transactions that have not been completed.

3.2. To personalize the customer experience

We use personal information, including information provided through quizzes, account settings, preferences, and interactions with the Services, to personalize recommendations, meal routines, educational content, product suggestions, and other aspects of the Services. We may also use this information to tailor communications, improve customer experiences, and help Customers make informed decisions regarding Products and Subscriptions.

3.3. To communicate with Customers

We use personal information to send transactional and service-related communications, including account notifications, Order confirmations, payment confirmations, delivery updates, Subscription reminders, renewal notices, customer-service communications, and other messages necessary to provide the Services.

3.4. To send marketing and promotional communications

We may use personal information to send newsletters, promotional offers, product announcements, educational content, surveys, and other marketing communications where permitted by applicable law and consistent with your preferences. Customers may opt out of receiving marketing communications at any time by following the instructions included in the communication or by contacting us.

3.5. To improve our business, Products, and Services

We may use personal information to better understand customer preferences, interests, purchasing behavior, nutrition-related goals, dietary preferences, and interactions with the Services. This may include creating customer segments, personalizing recommendations, tailoring communications, improving customer experiences, developing Products and Services, measuring marketing effectiveness, and making product, Subscription, and content recommendations that may be relevant to Customers. We do not use profiling to make decisions that produce legal or similarly significant effects concerning individuals.

3.6. To prevent fraud and protect our business

We use personal information to detect, investigate, prevent, and respond to fraud, abuse, unauthorized transactions, security incidents, chargebacks, suspicious activity, violations of our Terms, and other activities that may harm the Company, its Customers, or other persons.

3.7. To comply with legal obligations and protect rights

We may use personal information to comply with applicable laws, regulations, court orders, legal processes, governmental requests, tax obligations, accounting requirements, and recordkeeping obligations. We may also use personal information to establish, exercise, protect, or defend our legal rights and the rights of others.

3.8. To create aggregated and de-identified information

We may use personal information to create aggregated, anonymized, de-identified, or statistical information that does not reasonably identify any individual. We may use such information for analytics, research, product development, marketing, business operations, and other lawful purposes.

4. Legal bases for processing

4.1. We process personal information for the purposes described in Section 3 of this Privacy Policy and as otherwise permitted or required by applicable law.

4.2. Depending on the circumstances and applicable law, our processing activities may be based on your consent, the performance of a contract, compliance with legal obligations, protection of legal rights and interests, or our legitimate business interests.

4.3. Where we rely on consent, you may withdraw that consent at any time, although such withdrawal will not affect the lawfulness of processing conducted prior to its withdrawal.

4.4. Certain personal information is necessary for us to provide Products, Subscriptions, and Services. If you do not provide personal information required to process Orders, administer Subscriptions, deliver Products, provide personalized recommendations, or otherwise provide the Services, we may be unable to provide some or all of the requested Products or Services.

5. How we share personal information

We do not sell personal information in exchange for monetary compensation. However, we may disclose personal information to third parties as described in this Privacy Policy. Certain disclosures to advertising, analytics, and marketing partners may constitute "sharing", "targeted advertising", or a "sale" under certain privacy laws, even where no money is exchanged.

5.1. Service providers

We may share personal information with vendors, contractors, service providers, and other third parties that perform services on our behalf. These may include payment processors, subscription-management providers, hosting and cloud-service providers, fulfillment partners, shipping and logistics providers, customer-support providers, analytics providers, marketing providers, technology providers, customer relationship management providers, fraud-prevention providers, and other vendors that support the operation of our business.

5.2. Advertising and marketing partners

We may disclose personal information to advertising, marketing, analytics, attribution, measurement, and similar partners to help us understand customer behavior, measure advertising performance, improve marketing effectiveness, create audience segments, deliver relevant advertising, and support business analytics. Depending on applicable law, such disclosures may constitute "sharing", "targeted advertising", or a "sale" under certain privacy laws.

5.3. Corporate transactions

We may disclose personal information in connection with an actual or proposed merger, acquisition, financing transaction, asset sale, corporate reorganization, bankruptcy, dissolution, or similar business transaction, including during negotiations and due diligence associated with such transactions.

5.4. Legal compliance and protection of rights

We may disclose personal information where we reasonably believe such disclosure is necessary to comply with applicable law, regulation, legal process, court order, governmental request, or regulatory requirement. We may also disclose personal information where reasonably necessary to establish, exercise, protect, investigate, or defend legal rights, claims, interests, safety, security, or property belonging to the Company, our Customers, or other persons.

5.5. Business operations, fraud prevention, and security

We may share personal information with service providers, business partners, payment processors, shipping providers, and other third parties where reasonably necessary to prevent fraud, investigate suspicious activity, verify transactions, manage chargebacks, enforce our Terms, protect the security of our Services, or prevent abuse of our Products, Subscriptions, promotions, or other offerings.

5.6. With your consent or at your direction

We may disclose personal information where you direct us to do so, request such disclosure, connect third-party services to your account, participate in co-branded programs, or otherwise provide your consent.

5.7. Aggregated and de-identified information

We may disclose aggregated, anonymized, de-identified, or statistical information that does not reasonably identify any individual for business, research, analytics, marketing, and other lawful purposes.

5.8. Advertising audiences and measurement

We may provide certain identifiers, such as email addresses, telephone numbers, device identifiers, cookie identifiers, or similar information, to advertising, marketing, analytics, and measurement partners in order to measure advertising performance, create and evaluate audiences, understand customer behavior, and deliver relevant advertising. We may also use cookies, pixels, APIs, SDKs, conversion tools, and similar technologies that enable advertising and analytics partners to receive information regarding interactions with the Services. Where required by applicable law, Customers may opt out of such activities as described in this Privacy Policy.

5.9. We may disclose personal information to payment processors, payment service providers, financing providers, and similar partners in order to process payments, assess eligibility for payment methods, prevent fraud, administer transactions, and provide payment-related services. Such providers may process personal information in accordance with their own privacy policies and applicable law.

6. Cookies and similar technologies

We and our service providers use cookies, pixels, software development kits (SDKs), analytics technologies, and similar technologies to operate, maintain, secure, personalize, and improve the Services.

Cookies are small text files that are stored on your device when you visit a website. Similar technologies may also collect information about your device, browser, website activity, application usage, interactions with emails, and interactions with advertisements.

6.1. We may use cookies and similar technologies to operate the Services, authenticate users, maintain account security, remember user preferences, provide customer support, understand how the Services are used, measure the effectiveness of marketing campaigns, personalize content and advertising, improve our Products and Services, and detect or prevent fraud, abuse, and security incidents.

6.2. Certain cookies are necessary for the operation of the Services and cannot be disabled without affecting functionality. We may also use performance, analytics, functionality, advertising, and targeting cookies to understand how visitors use the Services, improve user experience, measure advertising effectiveness, and provide relevant content and advertising.

6.3. We may use third-party analytics and advertising technologies that collect information about your interactions with the Services. These technologies may collect information such as your IP address, browser type, device identifiers, pages visited, links clicked, referral sources, and interactions with advertisements, emails, and marketing campaigns.

We may use this information to understand customer behavior, measure marketing performance, improve our Products and Services, and provide relevant marketing communications and advertisements.

6.4. Depending on your location and applicable law, you may have the ability to accept, reject, or manage certain categories of cookies and similar technologies through a cookie banner, preference center, browser settings, device settings, legally recognized opt-out preference signals, or other available controls. Please note that disabling certain cookies or technologies may affect the availability, functionality, performance, or features of the Services.

6.5. Certain advertising, analytics, and measurement technologies may be provided by third parties. These technologies may collect information regarding your interactions with the Services and may be used to measure performance, improve the Services, personalize content, deliver relevant advertising, and support marketing activities. Depending on your location and applicable law, you may be able to opt out of certain uses of these technologies through available privacy controls or preference settings.

6.6. Some web browsers may transmit "Do Not Track" signals. Because there is no universally accepted standard for responding to such signals, the Services may not respond to Do Not Track requests unless required by applicable law.

6.7. We may use new tracking, analytics, advertising, measurement, security, or similar technologies as they become available and are adopted within our business. When required by applicable law, we will provide appropriate notice and obtain any required consent before using such technologies.

7. Retention of personal information

7.1. We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, enforce agreements, protect our business, and maintain appropriate business and financial records.

7.2. The period for which personal information is retained varies depending on the nature of the information, the purpose for which it was collected, applicable legal requirements, and our legitimate business needs.

7.3. We generally retain account information, Order history, Subscription records, transaction information, customer-support communications, and related records for as long as reasonably necessary to manage our relationship with Customers and comply with applicable legal, tax, accounting, regulatory, and recordkeeping obligations.

7.4. We retain nutrition, dietary, and health-related information for as long as reasonably necessary to provide the Services, maintain customer accounts, provide personalized recommendations, comply with legal obligations, resolve disputes, or protect our legal rights, unless a shorter retention period is required by law or a Customer validly requests deletion.

7.5. Marketing information is generally retained until a Customer unsubscribes, withdraws consent, objects to the processing, requests deletion, or until the information is no longer needed for the purposes for which it was collected.

7.6. Information collected through cookies and similar technologies is retained in accordance with our business needs, applicable law, and the settings and retention periods associated with the relevant technology.

7.7. Where personal information is no longer required for the purposes described in this Privacy Policy, we will delete, anonymize, de-identify, aggregate, or otherwise securely dispose of the information, unless we are required or permitted by law to retain it for a longer period.

7.8. Please note that we may retain certain information following account closure, deletion requests, or termination of Services where reasonably necessary to comply with legal obligations, maintain financial and tax records, detect or prevent fraud, resolve disputes, enforce agreements, protect legal rights, or satisfy other lawful business requirements.

7.9. In determining appropriate retention periods, we may consider the nature, sensitivity, and volume of the personal information, the purposes for which it was collected, the potential risk of harm arising from unauthorized use or disclosure, applicable legal requirements, and our operational, accounting, tax, regulatory, dispute-resolution, and fraud-prevention needs.

8. Your privacy rights

8.1. Depending on your location and applicable law, you may have certain rights regarding your personal information. These rights may include the right to request access to the personal information we collect about you, request correction of inaccurate personal information, request deletion of personal information, obtain a copy of personal information in a portable format, object to certain processing activities, withdraw consent where processing is based on consent, request restriction of certain processing activities, limit certain uses of sensitive personal information where required by applicable law, opt out of targeted advertising, profiling, the sale or sharing of personal information, or other processing activities where required by applicable law.

8.2. Before responding to a privacy request, we may take reasonable steps to verify your identity and authority to make the request. This may require us to request additional information from you.

8.3. Where permitted by applicable law, you may designate an authorized agent to submit certain requests on your behalf. We may require verification of both your identity and the authority of the authorized agent before responding to such requests.

8.4. In certain circumstances, we may deny, limit, or decline a request where permitted by applicable law, including where the information is necessary to comply with legal obligations, prevent fraud, complete transactions, protect legal rights, maintain business records, or satisfy other lawful business purposes.

8.5. Where applicable, you may exercise rights relating to targeted advertising, profiling, or the sale or sharing of personal information by using the privacy controls made available through the Services, adjusting your cookie preferences, enabling legally recognized opt-out preference signals, including Global Privacy Control (GPC) signals where required by applicable law, or contacting us using the contact information provided in this Privacy Policy.

8.6. You may exercise your privacy rights by contacting us using the contact information provided in this Privacy Policy.

8.7. You may also have the right to submit a complaint to a regulator, attorney general, data protection authority, consumer protection authority, or other competent authority in your jurisdiction if you believe your privacy rights have been violated.

8.8. Certain information collected through quizzes, account settings, Orders, Subscriptions, customer-support interactions, or other Services may relate to dietary preferences, food allergies, intolerances, weight-management goals, nutrition-related preferences, or other health-related information. We collect and use such information only for the purposes described in this Privacy Policy, including providing Products and Services, personalizing recommendations, improving customer experiences, ensuring product suitability, complying with legal obligations, and protecting our legal rights. Where required by applicable law, we will obtain any consent necessary before collecting, using, or disclosing such information.

8.9. Where required by applicable law, you may have the right to appeal a decision relating to a privacy request. Appeals may be submitted using the same method through which the original request was submitted or by contacting us using the contact information provided in this Privacy Policy.

8.10. We will not discriminate against you for exercising any privacy rights available under applicable law. However, we may offer different products, services, benefits, promotions, or pricing where permitted by applicable law and reasonably related to the value of the relationship between the Customer and the Company.

8.11. Nevada residents. We do not currently sell personal information, as defined under Nevada law (NRS 603A), in exchange for monetary consideration. If you are a Nevada resident, you may nonetheless submit a verified request to opt out of any future sale of your personal information by contacting us using the information provided in this Privacy Policy. We will comply with such requests as required by applicable Nevada law.

9. Children's privacy

9.1. The Services are intended for individuals who are at least eighteen (18) years of age or the age of majority in their jurisdiction of residence, whichever is higher.

9.2. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child in violation of applicable law, we will take reasonable steps to delete such information.

9.3. If you believe that a child has provided personal information to us, please contact us using the contact information provided in this Privacy Policy.

10. Security

10.1. We maintain reasonable administrative, technical, physical, and organizational safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, loss, destruction, or other unauthorized processing.

10.2. We regularly review and update our security measures in light of available technologies, business needs, industry practices, and applicable legal requirements.

10.3. While we strive to protect personal information, no method of transmission over the internet, electronic storage system, or security measure can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of personal information.

10.4. Customers are responsible for maintaining the confidentiality of their account credentials and for promptly notifying us of any suspected unauthorized access to their account or any other security incident relating to the Services.

10.5. We maintain procedures designed to detect, investigate, respond to, mitigate, and recover from security incidents involving personal information. Where required by applicable law, we may notify affected individuals, regulators, law enforcement authorities, or other parties regarding a security incident involving personal information.

11. International transfers of personal information

11.1. We may transfer, store, access, process, or otherwise make personal information available in countries other than the country in which the information was originally collected.

11.2. Personal information may be processed by the Company, its affiliates, service providers, contractors, fulfillment partners, technology providers, customer-support providers, and other third parties located in the United States and other countries where they operate.

11.3. The data-protection, privacy, and other laws of such countries may differ from those of the country in which you reside.

11.4. Where required by applicable law, we will implement appropriate safeguards designed to protect personal information transferred across borders.

11.5. By using the Services and providing personal information to us, you understand that your personal information may be transferred to, processed in, and stored in countries outside your jurisdiction of residence, subject to applicable law.

12. Third-party websites and services

12.1. The Services may contain links to third-party websites, applications, services, marketplaces, social-media platforms, payment providers, or other third-party properties. We do not control such third parties and are not responsible for their privacy practices, content, security, or operations.

12.2. This Privacy Policy does not apply to personal information collected by third parties. We encourage you to review the privacy policies of any third-party websites, applications, or services that you access.

13. Changes to this Privacy Policy

13.1. We may update this Privacy Policy from time to time to reflect changes in our business, Services, legal obligations, or privacy practices.

13.2. The updated Privacy Policy will become effective when posted, unless otherwise required by applicable law.

13.3. Where required by applicable law, we will provide notice of material changes through the Services, by email, or through other appropriate means.

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